10 questions. 5 minutes. One honest score that tells you if your brand is actually relevant, or just familiar.
What you get, free
Your Brand Relevance Score from 0 to 100
A tier classification: Ash, Smoke, Ember, Flame, or Nothing Left To Burn
A breakdown across four brand dimensions
Your primary findings (where the score is actually bleeding)
No spam. You'll get one follow-up email with your results. That's it.
1 / 10
Question 01 / 10
If your brand disappeared tomorrow, would anyone actually notice?
Question 02 / 10
When someone recommends you, what do they actually say?
Question 03 / 10
How does your brand show up in culture beyond your own channels?
Question 04 / 10
When a competitor launches something new, what happens to your brand?
Question 05 / 10
Does your audience know what you stand for beyond what you sell?
Question 06 / 10
How does your pricing power reflect your brand relevance?
Question 07 / 10
How clearly differentiated is your brand from direct competitors?
Question 08 / 10
What does your brand look like to someone under 30 who's never heard of you?
Question 09 / 10
How consistent is your brand experience across every touchpoint?
Question 10 / 10
When did your brand last genuinely surprise the market?
Your Free Brand Relevance Score™
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out of 100
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Score Breakdown
Cultural Pull—
Brand Distinctiveness—
Market Resilience—
Consistency & Clarity—
Primary Findings
Want to go deeper?
Get The Burn Report
Your score shows where you are. The Burn Report tells you exactly why and what to fix first. One document, personalised to your brand, delivered within 48 hours.